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A survey platform that actually cares
if your data is any good.
A survey platform that actually cares
if your data is any good.
Hi, I'm Kirsten. I’m building my dream survey platform and trying to solve a critically important and often overlooked problem: bad survey design.
A few months ago, I was on a call with a client. We had just finalized their survey questions, and it was time for the conversation I dread most in projects like this: What platform are we going to use?
It’s always a tough decision:
...Do we spend the money on something like Qualtrics, which does *almost* everything I need it to do but is also a little clunky, frustrating, and wildly expensive?
...Or, do we go with Google Forms, or something they already have access to, like Airtable because what they lack in functionality they make up for in affordability and ease of use?
Going with the cheaper, easier option means: a more frustrating experience for the people taking the survey and less quality data. Going with the more expensive one? Well, you’ll need money—and patience.
I hate having to make choices like that.
I laughed and said (kind of seriously): “It’s my dream to just build my own survey platform.”
A few weeks later, I was talking to a close friend and said, "But like, should I just build it? Could I?”
It felt overwhelming. But I had so many ideas. I knew exactly what I wanted it to look like and the must-have features. I started talking it through with my trusty advisor, ChatGPT, who quickly assured me, I could definitely pull it off—even with zero technical skills.
What can I say? I love that Chat always hypes me up.
I started designing surveys in 2012 while working on my Ph.D. at the University of Pennsylvania Since then, I’ve...
- published a bestselling book on survey design,
- taught workshops,
- worked one-on-one with over 100 organizations on evaluations, - posted weekly blogs, and
- built a community on TikTok teaching people how to ask better questions.
And still—bad survey design is everywhere.
It’s hard to solve a problem most people don’t know they have.
The answer, for me, became clear: I’d build the solution directly into the tools people are already reaching for.
